Why Personalized Fitness Coaching Works Personalized fitness coaching is a game-changer because it’s tailored just for you. Unlike generic workout plans, a coach designs your program based on your unique goals, fitness level, and lifestyle. This means you get exercises that challenge you without overwhelming you, nutrition advice that fits your tastes and needs, and strategies to keep you safe from injury.

Dr. Catherine Shanahan, the New York Times bestselling author of Deep Nutrition, is back with a powerful and potentially life-changing book: Dark Calories: How Vegetable Oils Destroy Our Health and How We Get It Back. If you've ever felt confused by conflicting nutritional advice or are searching for the root causes of chronic health issues plaguing our modern society, this book is an absolute essential addition to your reading list.